In March of 2020, one of our customers approached us with a business problem. In 2019, they had launched a new inbound marketing division. They were using a few new channels to generate new business (internet, social media, direct mail, etc). Once their concept had been proven, they wanted to open it up to several more channels, do A/B testing and control their costs. That’s when they realized they had a problem. They couldn’t always tell where the business was coming from. The answer was really quite simple. By placing a different phone number on every ad, our customer was able to track every call to it’s unique source.
Advertising is just the tip of the spear. PBX can be configured to give everyone in your organization a private business line or to give departments, products or teams a direct line of their own.
Mandelbrot PBX, MMS and SMS are designed to work with Twilio, where local US telephone numbers cost $1/month. Toll free numbers are $2/month. You can use as many or as few as you want. Need more numbers? Pick from thousands of numbers and reserve one for your exclusive use. Not using a number anymore? Release it and only pay for the numbers you’re using.
